Clinical trial

Front-of-package Warning Labels for Sugar Content in Sugar-sweetened Beverages

Opening soon · Not applicable · 0 countries · Registry ID NCT07570576

Opening soonNot applicableInterventional

What this study is about

The goal of this online randomized trial is to examine the effectiveness of Front-of-package (FOP) warning labels for added sugar content on the intent-to-purchases of SSBs in an affluent Asian setting. We hypothesize the FOP warning labels are significantly associated with a reduction of consumers' purchase intention of sugar-sweetened beverages (SSBs).

A promising-looking record is not the same as confirmed eligibility. The study team must review the full criteria and current recruitment status.

Basic eligibility

Age18 Years to Not listed

SexAll

Healthy volunteersAccepted

ConditionObesity & Overweight

Full registry criteria

Inclusion Criteria: • Hong Kong residents aged 18 years or older and be able to understand either English or Chinese Exclusion Criteria: * Refuse to provide informed consent * Failing an attention check, defined as an incorrect response to a multiple-choice question asking "What month is it currently?", * Implausibly short completion times, defined as completing the survey in less than 133 seconds, which corresponds to half of the median completion time observed in pilot data

Treatments and study arms

UK-style traffic light labels

Other

UK-style traffic light labels displaying "HIGH ADDED SUGAR" in a red circle, "MEDIUM ADDED SUGAR" in a yellow circle, "LOW ADDED SUGAR" in a green circle, or "ZERO ADDED SUGAR" in a green circle

Chile-style octagonal labels

Other

Chile-style octagonal labels displaying "HIGH ADDED SUGAR"

text warning labels

Other

text warning labels stating that drinking beverages with added sugar contributes to diabetes and tooth decay, applied to low-, medium-, and high-added-sugar beverages

text-and-graphic warning labels

Other

text-and-graphic warning labels displaying the same message as the text warning label with simple graphics representing diabetes and tooth decay, applied to low-, medium-, and high-added-sugar beverages

teaspoon labels

Other

teaspoon labels showing the number of teaspoons of added sugar per 100 mL, applied to all added-sugar levels

Hong Kong-style labels

Other

Hong Kong-style labels, adapted from the voluntary "Salt / Sugar" Label Scheme for prepackaged food products, displaying "LOW SUGAR" or "NO SUGAR" inside a diamond shape with a tick mark at the bottom

Primary outcomes

Proportion of the participant selects a sugar-sweetened beverage in the beverage choice taskEnrollment

Study locations

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No public site location was included in this record. Check the original registry for updates.