Clinical trial
Comparing the Effects of Front-of-Package Labeling Schemes in Indonesia
Recruiting now · Not applicable · 1 countries · Registry ID NCT07526584
What this study is about
The goal of this study is to examine what type of front-of-package label (FOPL) would be most effective at discouraging consumption of products high in nutrients of concern in Indonesia. The main questions this experiment aims to answer are: 1. Would nutrient warning labels be more effective at discouraging consumption of products high in nutrients of concern compared to the Nutri-Level label? 2. Would nutrient warning labels improve consumers' ability to identify unhealthy products compared to the Nutri-Level label? Additionally, this experiment also aims to determine how should nutrient warning labels be designed to most effectively discourage consumption of products high in nutrients of concern among Indonesian consumers.
Basic eligibility
Full registry criteria
Treatments and study arms
Nutrient Warning Label
Presentation of food products with one or more nutrient warning labels (black octagons) indicating that the product is high in sugar, salt, and/or fat.
Nutri-Level
Presentation of food products with a Nutri-Level summary nutrition label assigning a letter grade (A-D) based on sugar, salt, and/or fat content.
Primary outcomes
Correct identification of products as high in nutrients of concern will be measured categorically by survey. Response will be coded in a dichotomous 0-1 range, where 1 indicates that the participant correctly identified that the product was high in a nutrient of concern and 0 indicates that the participant did not correctly identify that the products was high in a nutrient of concern.
How likely participants would be to buy this product in the next week if it were available in a store will be measured by survey. Response options will be on a 5-point scale between "extremely unlikely" (coded as 1) and "extremely likely" (coded as 5), with higher scores representing higher intent to purchase the product.
Study locations
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